Video content is one of the most powerful tools in a marketer’s arsenal. It can be used to build trust, increase brand awareness, drive conversions, and so much more. In fact, according to Wyzowl statistics, 79% of businesses who use video believe that it has helped them improve their marketing results. So, what are you waiting for? In this blog post, we will discuss nine types of video content that will up your marketing game!

Explainer Videos

Explainer videos are designed to educate your target audience about your product or service. They are typically short (1-2 minutes), and they use simple language and visuals to get their point across. Wyzowl statistics show that 60% of businesses who use explainer videos say that they have helped them improve their conversion rates.

Brand Videos

Brand videos are a great way to introduce your company to potential customers. They should highlight your company’s values and mission, and they should be engaging and memorable. According to HubSpot, 78% of people have watched an explainer video to learn more about a product or service.

Customer Testimonial Videos

Customer testimonial videos are a great way to build trust and credibility. They should feature real customers talking about their experience with your product or service. According to Vidyard, 64% of consumers are more likely to buy a product after watching a positive review video.

How-To Videos

How-to videos are designed to help your audience learn how to use your product or service. They should be clear and concise, and they should provide step-by-step instructions. HubSpot reports that 80% of people have been persuaded to buy a product after watching a branded video.

Product Videos

Product videos are a great way to showcase your products in action. They should highlight the features and benefits of your products, and they should be visually appealing. According to Vidyard, 84% of people have been convinced to buy a product after watching a product video. Include closed caption translation so that your video is accessible to a wider audience.

Event Videos

Event videos are a great way to generate buzz and excitement around your brand. They should be exciting and engaging, and they should showcase the highlights of your event. Event videos can be used to promote future events, or they can be used to give people a taste of what they missed.

Demo Videos

Demo videos are designed to show your audience how your product or service works. They should be clear and concise, and they should provide a step-by-step demonstration of your product in action. HubSpot reports that 88% of people have been convinced to buy a product after watching a demo video.

Interview Videos

Interview videos are a great way to build trust and credibility. They should feature experts in your field, and they should be engaging and informative. According to Wyzowl, 72% of businesses who use video say that it has helped them improve their interview process.

Case Study Videos

Case study videos are a great way to showcase your company’s successes. They should highlight the challenges your customer faced, and how your product or service helped them overcome those challenges. Case studies can be used to generate leads, or they can be used to close deals. HubSpot reports that including a case study on a landing page can increase conversions by 20%.

If you’re looking to improve your marketing results, then you should definitely consider using video. Video is a powerful tool that can help you boost brand awareness, drive conversions, and so much more.