dealing with new business class
Articles Aug 14
By Key2Success Team 0 Comments

As your business grows and becomes a staple of your market, it’s important to note that your clientele might shift over time. This can happen in various ways. For example, if you’re known for a quality product or service, word will spread, and business will grow. When demand is high, then your business has the chance to raise its prices to better profit from your efforts.

This means that for some companies, a change in how they manage business clients, and of course, a change in the kind of clients they manage can naturally come about. That’s not to say you’ll necessarily target a more affluent market, only that this can happen as a natural outcome. Think of a hobbyist violin maker who then turns his talent to fantastic, custom pieces. Will that new business owner need to stay selling his pieces at a basic price when he could be serving enthusiasts, high-end players, and those who really understand the depth of his art? 

As you can see, this isn’t necessarily a predatory approach, but a smart path forward. That said, it’s not just the item you’re selling that counts here. You may be surprised to learn that the new class of business client comes with a range of new expectations, not only for the increased money they’re spending but because the value of their business means they expect a little more for the money. Let’s discuss some means by which you can plan for a healthy outcome here:

Use Better Management Software

To the extent that you can, using better management software will help you communicate and manage the needs of a range of high-end clients. For example, Quarem commercial real estate software can help you in administrating leases, managing compliance (that ultimately helps your clients), and empowering staff for managing critical dates and reporting business decisions. In other words, invest in better tools that help you leverage your responsibilities more easily.

Assign Specific Staff To Clients

At a certain level, higher-end clients may wish for consistency over anything else. This may be experienced through the assignment of a single staff member to meet with a client and help them in any way your business deems fit, always serving as that reliable point of contact worth keeping in place. If you can assign specific staff to your clients, then they become highly familiar with their complex needs, can set their preferences accordingly, and ensure your brand remains natural to interact with at every level.

Let The Relationship Develop

High-end clients tend to favor deepening relationships over time. They may have a particular brand that they always visit, a tailor they always use to craft their suits, a property agent they trust to help them secure the best deals. As such, there’s no shortcut to proving your worth and earning their custom. If you can achieve this, then slight mistakes may be more easily forgiven, and if you prove that you consistently deliver value, you may have a possible client for life. Let the relationship develop, and make sure that you always uphold your end.

With this advice, you’re sure to cope and even better deal with a new class of business client.

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