how to attract talent
Articles / News / vLog Oct 17
By Key2Success Team 0 Comments

Your employees are the lifeblood of your company. So, it makes sense that you want to attract the best and brightest. However, is your business actually able to do this? Many companies want the best talent but have not instigated the right strategies to attract them. You have to compete with all the businesses around you to get these people. So, it is time you focused inwardly and discover how to make yourself more attractive to all that talent out there:

Your Brand

Your brand is your identity. A strong brand comes from knowing who you are as a business and being able to connect with your customers. When you begin to create a brand thing about why you came into business in the first place, think about the problem you intended to solve or the richness you intended to add to people’s lives. A brand narrative starts with a great creation story and has a vision of the future. The current moment is how you are going to achieve that future. Core values, ethics. A company philosophy are all things that are part of your brand. When someone looks at your logo, you want them to have a strong emotional reaction. A string band not only helps you sell your products but it also helps you attract talent. Think of talent as customers. They want the best. So, give them something to believe in. 

Company Culture

A great company culture is generally something that is in alignment with your brand. So, if you know your identity, you can create a culture to match. For example, if you champion ideas and want open and honest communication, then you need to make this something that naturally occurs in your work sphere. Your culture defines the type of environment your employees will be voting in. A great company culture can make the difference between the talent you want to choose you over your competitor. 

Curb Appeal

Don’t underestimate aesthetics. If you want to be a good community member and attract all sorts of local people, then designing and keeping a great front space for your business is key. A business that has invested in the way it looks shows everyone, including the talent out there, that it is a company that you care, are attentive to details, and are professional. Reputation is very important in business, and aesthetics is one aspect of it. So why not invest in a landscape gardener, or some covered walkways, etc? Anything that makes your business stand out from your neighbors. 


You need to give talent the opportunity to grow, develop and use their skills. It is not always about the best-paid job. It is about showing that your coming is going places and that working for you gives them a chance to be a part of something that is up and coming. A job with the opportunity to progress is important to talented, go-getting people. They do not want to sit around and waste time not utilizing their talents and gifts. 

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