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Business Pricing Program
Stop Leaving Money
on the Table.
Start Pricing With Confidence.
Most service business owners price based on gut feel or what competitors charge — and quietly lose money on accounts they think are profitable. This program gives you the tools, education, and 1-on-1 executive coaching to finally know your true costs and price accordingly.
1-Hour 1-on-1 Executive Coaching Call
Complete Pricing Guide & Manual
Excel Workbook + Pricing Questionnaire
If any of these sound familiar, this program was built for you.
You're not alone — these are the most common blind spots in growing service businesses.
💸
Revenue is growing but profit isn't
You're busier than ever but can't figure out where the money goes.
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You price based on feel or competitors
You've never calculated whether your price actually covers your costs.
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Some accounts seem to drain you
You suspect certain clients aren't worth what they pay, but you can't prove it.
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Pricing conversations make you nervous
Without data to back you up, quoting a new job feels like a gamble.
Everything Included in the Program
Three Tools. One Complete System.
You don't just get resources — you get a structured program with expert guidance to put them to work in your business.
📘
The Pricing & Profitability Guide
A comprehensive educational manual that walks you through every layer of cost in your business — written for real business owners, not accountants.
- 9 in-depth chapters on cost structure & pricing strategy
- Direct labor, fixed overhead, variable overhead & depreciation breakdowns
- Job costing and per-account profitability analysis
- Margin vs. markup explained with real formulas
- How and when to raise prices without losing clients
- Key2Success Planner integration tips throughout
- Full glossary of financial terms
⭐ Most Valuable
🧰
The Expense & Pricing Toolkit
A professionally built Excel workbook and client questionnaire — ready to use immediately. Just plug in your numbers and your pricing model builds itself.
- Excel Workbook with 7 tabs and 230+ automated formulas
- Fully loaded labor rate calculator (wages + taxes + benefits)
- Fixed and variable overhead trackers
- Equipment and vehicle depreciation scheduler
- Per-job and per-account profitability analysis tab
- Break-even calculator (revenue, jobs, and hours)
- Pricing summary at 10%–40% margin targets
- Client questionnaire to gather every data point you need
📞
1-Hour Executive Coaching Call
A focused 1-on-1 session with Branden Bodendorfer to review your completed workbook, identify underpriced accounts, and build a 90-day pricing action plan.
- Personalized review of your cost structure and margins
- Identify your most and least profitable accounts
- Pinpoint exactly where to raise prices first
- Build a concrete pricing action plan with timelines
- Set up monthly KPIs to track going forward
- Key2Success Planner setup for ongoing financial tracking
Simple, Structured Process
From Sign-Up to Clarity in 4 Steps
1
Enroll and receive your materials
Instantly download the Pricing Guide, Excel Workbook, and Questionnaire. Everything you need is in your inbox within minutes of purchase.
2
Read the guide and complete the questionnaire
Work through the manual at your own pace. Each chapter prepares you to answer the corresponding section of the questionnaire. Most owners complete this in 2–3 hours.
3
Populate your workbook
Enter your questionnaire answers into the Excel workbook. Formulas do the heavy lifting — your fully loaded labor rates, break-even point, and pricing recommendations calculate automatically.
4
Your 1-hour coaching call
Sit down with Branden to review your numbers, identify your pricing gaps, and walk away with a concrete action plan. This is where everything clicks into place.
What You'll Walk Away With
The Clarity Every Growing Business Needs
100%
Know Your Break-Even
You'll know the exact revenue number your business must hit every month — and how far above it you currently are.
Every
Account Profitability Analyzed
You'll see exactly which accounts make you money, which ones just keep you busy, and which ones you should reprice or exit.
90-Day
Pricing Action Plan
Leave your coaching call with a step-by-step plan for adjusting pricing across your accounts, with specific timelines and talking points.
Ongoing
System for Monitoring
Your workbook and Key2Success Planner become your permanent financial monitoring system — updated quarterly to keep pricing aligned with costs.
Who This Program Is Built For
Any Service Business Ready to Grow Smarter
If you trade time, labor, or expertise for money — and you want to make sure you're actually profitable when you do — this program is for you.
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Professional Services
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Residential Services
📣
Marketing Agencies
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Construction & Trades
🚛
Logistics & Transport
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Lawn & Landscaping
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Mechanical & Repair
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Any Growing Business
Simple, One-Time Investment
Everything You Need. One Clear Price.
No subscriptions. No upsells. No surprises.
Complete Program
Pricing & Profitability Program
Everything you need to understand your costs and price with confidence
$
299
One-time payment · Instant digital delivery
Everything included:
- The Complete Pricing & Profitability Guide — 9-chapter manual, full educational reference
- Excel Pricing Workbook — 7-tab toolkit with 230+ automated formulas
- Pricing Questionnaire — structured data-gathering tool to prep your numbers
- 1-Hour 1-on-1 Executive Coaching Call — personalized review and action plan with Branden
- Key2Success Planner integration guide for ongoing financial tracking
- Lifetime access to your digital materials
🛡️
Our Promise: Come to your coaching call with your workbook completed and we guarantee you'll leave with at least one concrete pricing adjustment that pays for this program many times over — or we'll make it right.
BB
Your Coach
Branden Bodendorfer
Executive Coach · Key2Success Planner Founder
Branden works with service business owners who are ready to stop managing by gut feel and start leading with clarity. His coaching approach is direct, practical, and built around one principle: you can't grow what you can't measure.
The tools in this program were developed through real coaching engagements with multi-company operators, and are designed specifically for business owners who are too busy to waste time on theory and need frameworks that work in the real world, starting this week.
Key2Success Planner
Executive Coaching
Business Strategy
Operations & Process
Common Questions
FAQ
How do I receive my materials after purchasing?
You'll receive an email immediately after purchase with download links for the Guide, Excel Workbook, and Questionnaire. You'll also receive a link to schedule your 1-hour coaching call at a time that works for you.
How long does the program take to complete?
Most business owners spend 2–4 hours reading the guide and completing the questionnaire. Once your workbook is populated, you'll schedule your coaching call. The entire program — from enrollment to action plan — typically spans 1–2 weeks.
Do I need an accounting background to use the workbook?
Not at all. The workbook is built for business owners, not accountants. Yellow cells are where you enter your numbers. Black cells calculate automatically. The guide explains every concept in plain language before you enter a single figure.
My business has multiple service lines. Will this still work?
Yes. The Job Costing tab in the workbook is designed to be duplicated for each service type or major account. Your coaching call is the perfect time to work through how to allocate costs across different service lines.
Do I need the Key2Success Planner to get value from this program?
No — the pricing tools stand completely on their own. The planner integration tips throughout the guide are a bonus for clients who already use the Key2Success system or want to explore it. The workbook and coaching call deliver full value regardless.
What if I'm not sure my numbers are accurate?
That's exactly why the coaching call exists. Bring your best estimates — even rough figures are better than nothing. During the call, Branden will help you identify which estimates need refinement and walk you through how to get the accurate numbers from your accounting system.
Your competitors are guessing.
You don't have to.
One session. Three tools. Complete clarity on your costs, your margins, and exactly what to charge. $299 is the easiest business investment you'll make this year.
Get the Full Program — $299 →Instant digital delivery · 1-on-1 coaching call included · No subscription required
