Google Analytics as we know it is going away and making room for the new GA4. What does the new Google Analytics mean for your website in the upcoming days and months? We unpack this and more in this podcast!

What we know: Google Analytics (aka Universal Analytics) is coming to an end in the middle of 2023. Google has introduced GA4, a new matrix that measures how visitors interact with your website. This will change how your website gets placed on the internet.

When people navigate to Google, they are seeking answers. Google gives websites placement based on several factors. Those factors will change with GA4, with Google putting more emphasis on websites that engage.

There are a plethora of social media pages available and each one has a niche. Video platform TikTok has exploded in the past two years, leading to other platforms also trying to adapt to video. It can be hard to keep up with all of this content.

Bottom line: Google wants your website to serve as a creative hub for everything. Google wants you to think about your website as a social media platform. They will reward you with a better search position if you succeed at this.

It’s great to gain followers on social platforms, but if you want to dominate search engine that content needs to shift to your website. With this new update, it’s going to be all about engagement. No more is it about how well you answer a question to the structured set of keywords, but rather how people interact with your website.

Your website is your brick and mortar online. Create content that is engaging, tells your story, and introduces your products/service and how it benefits your customer.

Forget everything you know about SEO, Keywords, and content development. Those in the creator and influencer space are being given a whole new realm of possibilities.