Dealer Traffic-to-Sold Reporter

$79.00

Ties your marketing traffic back to units actually sold, not just clicks or leads. Connects your site traffic and ad click data to your sold-unit records so you can see which channels are really driving sales.Matches traffic sources (organic, paid, referral, direct) to sold vehicles. Works with your GA4 property and your CRM or DMS sold-unit export. Delivered as a downloadable SKILL.md file, install in your own Claude or Cowork account. $79 one-time, 6 months of free updates included.

Training sessions are conducted virtually over a zoom call. Branden will work with you to integrate the planning system into your planning workflow.

Description

Most dealership marketing reports stop at leads or form fills. The Dealer Traffic-to-Sold Reporter goes one step further: it connects your website traffic and ad click data to the vehicles you actually sold, so you can see which channels put money in the drawer instead of just which ones generated activity. It’s a Claude skill you install in your own Claude or Cowork account and run against your own connected data.

What’s Included

  • A complete traffic-to-sold matching workflow, built as a single SKILL.md file
  • Logic for tying GA4 sessions, ad clicks, and source/medium data to sold-unit records
  • A blended report showing sold units by channel, not just leads by channel
  • Support for matching against a CRM export or DMS sold-unit report (CSV or connected source)
  • Guidance for handling multi-touch paths, so a customer who came in through paid search but converted on a later organic visit gets attributed correctly
  • 6 months of free updates to this skill included

Who This Skill Is For

  • Marketing managers who are tired of reporting on leads when ownership wants to know about units sold
  • General managers who suspect one channel is getting credit it doesn’t deserve
  • Multi-rooftop groups that need sold attribution broken out by location, not just blended across the group
  • Anyone currently reporting on clicks, impressions, or leads with no line back to actual sales

How to Get Started

  1. Purchase and download. After checkout you’ll receive an instant download link for the SKILL.md file.
  2. Install it in your Claude or Cowork account. Add the skill file following Claude’s standard skill install steps.
  3. Connect your data sources. The skill needs your GA4 property connected and a sold-unit export from your CRM or DMS (a CSV export works if you don’t have a live connector).
  4. Run your first report. Ask it to build a traffic-to-sold report for any date range once your data is connected.

What You Need

Requires your own Claude or Cowork account, a GA4 property connected to that account for traffic and source/medium data, and sold-unit data from your CRM or DMS (a CSV export with sale date and ideally a source field works fine). Delivered as a downloadable SKILL.md file.

Frequently Asked Questions

Does this need to connect directly to my CRM or DMS?

No. A direct connector is a bonus if you have one available, but the skill works fine with a manual CSV export of your sold units. Most dealers start with exports and move to a live connection later if they want.

Can it break out results by location for a multi-rooftop group?

Yes. As long as your GA4 property and your sold-unit export both carry a location field, the skill will report blended results and a per-rooftop breakdown.

Does it replace my Google Ads or Meta reporting?

No, it complements it. This skill focuses on tying traffic to sold units. For live paid-ads performance metrics like cost per lead across Google Ads and Meta, pair it with the Dealer Ad Performance Reporting skill.

Is this a one-time purchase?

Yes. It’s a $79 one-time purchase per skill. You get 6 months of free updates to this specific skill included. There’s no ongoing subscription or support contract attached to individual skills.

What if I want help setting it up?

The download includes setup instructions. If you’d rather have live help connecting your data and running your first report, a standalone 30-minute coaching session with Branden is available for purchase separately.

Also available in the Key2Automotive AI line: Dealer Ad Performance Reporting, live cost-per-lead and channel performance across Google Ads and Meta. This skill is also included in the full Key2Automotive AI Complete Pack.

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