Social Media Platforms – Where Should you Focus Your Energy

What social media platform should you be on? What are your goals for social media marketing? Why should you be on those platforms? Where do we see social media platforms going in the future? If you’ve ever asked yourself any of these questions, this is the podcast for you! There are so many social media platforms, it can be hard to know where to prioritize your marketing efforts: posts, blogs, longform or shortform video, podcasts? Today we’re going to break down social media. Most of us don’t have the bandwidth to post hundreds of pieces of content every day. First, you need to answer what are your goals with social media? Do you want followers? Do you want revenue? The overall point is to post different content across different platforms positioned in different ways. Your goals will direct how you post. If you’re doing this to get your name out there as someone that has experience, knowledge, and is a contributor in your industry, to position yourself as a leader…that might be one goal. If you want your content to directly correlate to a revenue increase, that involves a different approach. Do you need the audience first or the conversion first? I look at Internet and search as the Yellow Book of today. If you want instant conversion, content is key. Listen to learn more!