The end of the year always brings reflection – both personal and business. Doing an end of the year review, and planning ways to grow your business are all things we recommend doing at the end of each year.

The Key2Success method is rooted in understanding the ‘why’ behind what we’re doing. Calendars tell you where to be and when. Planning systems – when used correctly – give you clarity on your goals and help you plan a road map to get where you ultimately want to be.

The Key2Success Communications Planner is a planning system to streamline and find clarity on your digital marketing strategy and a content calendar that helps you plan, track, and evaluate the content you’re publishing.

As always, the Key2Success Communications Planner is compatible on both Apple and Android products.

What is digital marketing?

Traditional marketing is billboards, tv commercials, radio ads, and mailing literature. Digital marketing involves the internet, search engines, social media, SEO, email campaigns, youtube videos, etc. Think of it like this, instead of advertising in the physical space – an ad for a broadway show on top of a New York City taxi – you’re advertising in the digital space – a Facebook ad on your target customer’s timeline.

SEO is one of the most critical aspects of digital marketing. It can help you improve your website’s ranking on search engines and generate more traffic for your business. To learn more about SEO and how it can benefit your business, you can visit fatjoe.com. In order to get the most out of SEO, it is essential to use a social media calendar. A social media calendar will help you track your progress and ensure that you use the correct keywords and hashtags. It can also help you to schedule your posts in advance so that you have more time to focus on other aspects of your business.

What is a content calendar and why do I need one?

A content calendar is a calendar specifically used for planning and tracking upcoming various forms of content.

If you’re a business owner, influencer, or marketing professional a content calendar is a must for organizing and planning all of your various forms of content and tracking how they perform in alignment with your digital marketing strategy.

The biggest reason you need a content calendar is that it gives you the ability to ‘zoom out’ and get a birds eye view of that content you’re creating or plan to create. From this vantage point, you can look at how your content is getting you closer to your goals or further way.

What is cross posting and what are the benefits of cross posting content?

Cross-posting is creating a single form of content and posting it across multiple different platforms. For example, creating a video for your youtube page and then sharing it on your Instagram, Twitter and Facebook pages.

The main benefit of cross posting content is that’s an easy way to keep all your various social media accounts active. This keeps your audience engaged, broadens your reach, and attracts new followers and customers.

How do you effectively implement a communications strategy and content calendar?

The best way to effectively implement a communications strategy is to being with planning and goal setting. The entire Key2Success method is built on the framework of purpose aligned action over random action. It’s in the doing random tasks vs. actually moving the needle forward. The Key2Success communications planner walks you through the vision for your content, your message, audience and delivery. Honing in on these aspect helps make what your audience wants from you crystal clear. Once you have this clarity the actual creation comes second nature.